Company Award

The winner of the Company Award, SellaBand, distinguishes itself by bringing music and artists closer together. SellaBand is a concept where music lovers can invest in their favorite artist on the SellaBand website. Once enough money is collected, the artist is able to release a CD. In this way, music lovers can directly influence the future of their favorite band or artist. SellaBand receives a check of € 5000 for their groundbreaking concept. Jury President Antoinette de Ridder: "SellaBand is a unique and solid concept that has proved itself in the two years of its existence. As many as 37 artists have recorded and released an album with the proceeds of SellaBand. The direct link between artist and fan in which fans can invest in their favorite artist is absolutely ingenious.”

Artist Award

Of all the nominees, Krause, knew how to stand out with her exceptionally creative use of Social Media. Her personal interaction with fans by using Twitter and YouTube made her the absolute winner of the Artist Award. This personal touch of Susanne Clermonts, the singer of Krause, makes her concept unique in the market. Krauze receives a check of € 5000 and two recording days in music studio Spitsbergen.

The ceremony

The presentation of the Interactive Award in 2010 took place today at EuroSonic music/Noorderslag in Groningen. During the ceremony the nominees presented their concepts, and the jury made a decision on who should earn the highest number of points. The combination of the voice of the jury and audience vote determined the winner of the Artist Award. The winner of the Company Award was solely determined by the jury. The jurors are Amke Block (Audio Magnet), Robert Smit (Media Flex), Rene Smit (Universal Music), Thijs Helfrich (theFactor.e) and Antoinette de Ridder (Buma/Stemra).

About Interactive Awards 2010

The 2010 Interactive Awards is a collaboration between Noorderslag/EuroSonic, webagency theFactor.e and Buma/Stemra. The Artist Award encourages acts in creating striking interactive online campaigns and special initiatives. The Company Award promotes inspiring, interactive music portals that respect copyright.

Note for editors, (not for publication):

www.interactive-awards.nl
www.noorderslag.nl
www.tfe.nl
www.bumastemra.nl

For more information you can contact:

Ruud de Bruyn – theFactor.e      
+31 (0)50 – 575 78 88    
r.debruyn@tfe.nl     
                  
Antoinette de Ridder – Buma/Stemra
+31 (0)23 – 799 7491 | + 31 (0) 6 – 55 834 796
antoinette.de.ridder@bumastemra.nl